The effect on Mc Donalds in developing countries.

The diplomatic phrase “emerging markets” is a term food companies use to target individuals living in developing countries. Processed food companies, such as KFC, McDonald’s and the like are using developing countries as a way to boost economic growth – the world’s poor is a market that needs to be tapped into – and it’s the food companies that have taken full advantage of these territories, bringing poverty and obesity into the public eye.

Take this real life paradox: in South Africa, 60% of women and 25% of children are overweight, yet 20% of the children also suffer from malnutrition. The sudden introduction of fast food joints in developing countries is harmful for a number of reasons. The first is that the world’s poor are unaware of the dangers of processed food because they have not been properly educated about nor introduced to this market in the past.

The second reason is cultural; a fast food joint is a sign of luxury and status in developing countries – so locals may feel more inclined to spend a week’s worth of wages for one meal simply because they appear to be better off than they actually are. In order to get past these potential consequences, locals need to be educated about the nutritional value of cheap, processed food (or lack thereof) otherwise there will be more health crises to accompany the already dire situation in developing countries. Heart disease, diabetes and obesity may very well follow in the path of malnutrition, HIV/AIDS and death that run rampant in developing countries.

If food companies are going to be tapping into this market then the public needs to be educated about the potential consequences of including a diet with cheap, processed foods. Fast food corporations are inherently at an advantage because they have the resources to enter these countries and make incredible profits off of unsuspecting locals.